In collaboration with film director Bertil Vorre, we worked on a commercial campaign for McDonald’s. The goal of the "NXT LVL Summer" campaign was to create a summer experience where McDonald’s invites audiences to become part of a new, inspiring level of leisure and entertainment.
Building on the overarching theme of the campaign, we incorporated key elements of McDonald’s visual identity and designed a stylized, surreal 3D game-like world into which the main character transitions. The animation blends simplified, stylized forms with high-detail elements such as wind effects on grass, trees, water, and fabrics. This balance brings the 3D world to life, making it dynamic and immersive while preserving the intended artistic style.
In collaboration with film director Bertil Vorre, we worked on a commercial campaign for McDonald’s. The goal of the "NXT LVL Summer" campaign was to create a summer experience where McDonald’s invites audiences to become part of a new, inspiring level of leisure and entertainment.
Building on the overarching theme of the campaign, we incorporated key elements of McDonald’s visual identity and designed a stylized, surreal 3D game-like world into which the main character transitions. The animation blends simplified, stylized forms with high-detail elements such as wind effects on grass, trees, water, and fabrics. This balance brings the 3D world to life, making it dynamic and immersive while preserving the intended artistic style.